Heart Active®

One in three Australians (30.2%) had abnormally high total cholesterol levels, and 27.8% had abnormally high LDL cholesterol levels¹.

Plant sterols and how they work

Plant sterols (sometimes known as phytosterols) are naturally found in tiny amounts of plant foods, like grains, nuts, seeds, fruits and vegetables. They can also be added to specific foods, such as milk.

They have a similar structure to cholesterol, meaning in the digestive system they help to block absorption, which helps to lower the levels of cholesterol in our blood.

If enough plant sterol are consumed (2g each day) consistently for at least 3 weeks, this has been shown to reduce blood cholesterol levels, specifically LDL-cholesterol, sometimes referred to as ‘bad’ cholesterol.

What is Heart Active^®?

Heart Active^® is delicious, low fat and rich in calcium. It is enriched with plant sterols, which can help lower cholesterol†.

Enjoy it on your cereals in the morning, in your tea or coffee, as a delicious fruit smoothie or use it in cooking.

†Studies show that consuming milk with plant sterols every day, like Heart Active^®, can reduce LDL cholesterol after a minimum of three weeks. The highest study reported an average reduction of greater than 10%, and the overall reduction across these studies was 8.53%.

• Results may vary depending on personal circumstances.
• For best results, enjoy 2g of plant sterols daily (2-3 serves of Heart Active® milk), as part of a healthy diet, low in saturated fat.
• More than 3 serves a day provides no additional health benefits.
• For children under the age of five, pregnant or lactating women and people taking cholesterol-lowering medication, doctor’s advice should be sought before using Heart Active, due to their special dietary needs.
• Not suitable as a complete milk food for children under the age of two years.

¹Australian Bureau of Statistics. National Health Measures Survey (2022-24). Available from:  https://www.abs.gov.au/statistics/health/health-conditions-and-risks/national-health-measures-survey/latest-release#cardiovascular-disease